Six tips to surviving CRM design hell...
Having spent the past six weeks in CRM design hell, I thought I’d share some tips on surviving the process while it was freshly seared on my memory. Trust me, CRM design work, rather like a prolonged course of dental treatment, isn’t the most fun way to spend your time. For those of you who haven’t been through CRM design before, it’s probably appropriate to first explain what it is: CRM design is where, having selected the CRM technology you wish to implement, you sit with your chosen vendor, and work out how your CRM requirements will be delivered in the new software.
Use of Mashups in the US Government
Federal Computer Week (FCW.com) recently published an interesting piece written by John Moore about the use of APIs and development of mashups for use by government managers. Titled "Getting on the same page", the 1200+ word article cites the...
Read more about Use of Mashups in the US Government...SaaS in China
Besides my technical role in developing SaaS architecture guidance, I've had the privilege to be deeply involved in molding the SaaS industry in China. Over the course of the last year, I've travelled to different cities in China, working with my...
Read more about SaaS in China...Chav-gate
In a recent post on CRM and social networking, I suggested that the growth of forums, blogs, wiki’s etc. will mean companies have to pay greater attention to the customer experience, because never before have customers had as much scope to broadcast...
Read more about Chav-gate...How Technology Is Costing Companies Billions
This is the story of a very expensive customer loyalty program that worked flawlessly for two decades only to be derailed by several remarkable misuses of...
Read more about How Technology Is Costing Companies Billions...Google's newest venture
Today we're excited to announce Google Ventures, Google's new venture capital fund. This is Google's effort to take advantage of our resources to support innovation and encourage promising new technology companies. By borrowing the best practices...
Read more about Google's newest venture...Publish your Content for Free
So…you have written white papers and eBooks and they are up on your website. They are probably on the resources page and get their fair share of downloads. That’s good, but with some of the free publishing sites out there you can get more...
Read more about Publish your Content for Free...