Marketing Automation
Find the latest marketing automation news and product information in this topic section. Discover the definitions for marketing automation terms and find resources to help design a marketing metrics strategy. Learn about the top marketing automation technology vendors and their latest releases in marketing and technology news articles. Compare top marketing automation tools from vendors like SAP and Oracle and learn about the latest on-demand products. Discover how marketing automation tools can advance a marketing strategy, how to prioritize marketing efforts using technology and make the most of marketing investments.
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The Google model and B2B
Earlier this month my friends at Postini-Google announced they were dropping prices for their signature anti-spam service by up to 90% - down to $3 - $12 per user per year, from $35 per user per year. This would seem to be consistent with the Google...
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Executives talk about the problems in Enterprise S
There were 2 very interesting SaaS discussions organized during the Always On Summit at Stanford. One session was titled ‘Will the Next Salesforce.com Please Stand Up?’ and the other was titled ‘Will SaaS Disappear in the...
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